GEO and AEO - How AI Decides to List You.

Ninjaai.com

AI systems decide listings through Generative Engine Optimization (GEO) for inclusion in AI responses and Answer Engine Optimization (AEO) for selection as prominent answers.joveo+1​

GEO ensures content gets captured and considered by generative AI like ChatGPT or Perplexity during training or retrieval. It focuses on discoverability via structured data, authority signals, and crawlability, making sites part of AI's knowledge base. For your NinjaAI.com projects targeting local SEO, GEO aligns with building semantic footprints for AI citations.sheai+2​

AEO optimizes for direct answers in featured snippets, AI Overviews, or voice search, prioritizing clear, authoritative structure. AI selects AEO-optimized content when it matches query intent precisely with concise, credible facts.aismedia+3​

AI evaluates relevance, freshness, E-E-A-T (experience, expertise, authoritativeness, trustworthiness), and technical signals like schema markup. Content with high fact-density, citations, and mobile speed ranks higher; entities and knowledge graphs boost trust.tryprofound+3​

• Add JSON-LD schema for FAQs, entities, and local business data to aid AI parsing.sheai+1​

• Create comprehensive pages answering related queries with statistics and quotes.jakobnielsenphd.substack+1​

• Monitor AI bot traffic and citations using tools like Google Search Console or Profound.tryprofound​

• For local targets like addiction centers, layer geo-specific schema and reviews.

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GEO ExplainedAEO ExplainedAI Decision FactorsKey Strategies