AI Visibility - SEO, GEO, AEO, Vibe Coding and all things AI • December 30, 2025 • Solo Episode
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Title:
Why Static HTML Still Wins for SEO and AI Discovery
Most SEO problems today don’t come from bad content. They come from how that content is delivered.
Modern AI website builders are great at shipping fast, interactive sites. But many of them rely heavily on JavaScript. That creates a quiet risk: if your content only appears after JavaScript runs, you don’t fully control how search engines or AI systems interpret it.
That’s exactly the issue we ran into with Lovable.
Lovable builds single-page applications by default. For users, that’s fine. For discovery, it’s fragile. Crawlers don’t browse like humans, and large language models don’t render pages in a browser. They ingest documents.
If the document isn’t there when the page is fetched, you’re gambling.
Instead of stacking plugins or chasing SEO hacks, we fixed the problem structurally. Every blog post needed to exist as complete HTML at build time. Titles, headings, paragraphs, metadata, author information — all visible in page source, without requiring JavaScript.
The solution was a Markdown or MDX-based blog with full static site generation. One file per post. Clean URLs. A single canonical layout. Automatic sitemap and RSS generation. Internal links that actually carry meaning.
Once that system is in place, writing becomes simple. Every new post automatically follows the same structure. No per-post SEO tweaks. No retrofitting. No babysitting.
And importantly, this doesn’t change how the site looks. The design stays modern. The UI stays intact. What changes is reliability. The content exists independently of the frontend.
That matters even more for AI systems than for Google. Large language models don’t care about frameworks. They care about stable, readable, well-structured documents. Static HTML is still the most reliable interface between your ideas and machine understanding.
After verifying that the content appeared in page source, loaded with JavaScript disabled, and showed up correctly in the sitemap, we stopped touching it. That’s the goal. Set it up once. Move on.
The takeaway is simple. If your content exists as a document at build time, you control how it’s indexed, cited, and remembered. If it only exists after code executes, you don’t.
Static HTML isn’t old-school. It’s durable.